Cash cows represent the organization's best long-run opportunities for growth and profitability.

Question

Quizplus · Accepted Answer

Cash cows are mature products or business units that generate significant cash flow and have high market share but limited growth potential. They are not considered growth opportunities for the organization, but rather sources of stable income that can be used to invest in other areas with higher growth potential.

Cash Cows Represent the Organization's Best Long-Run Opportunities for Growth