Which sociologists were the first to analyse the media as a culture industry?

Name: Which sociologists were the first to analyse the media as a culture industry?
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Adorno and Horkheimer were the first sociologists to analyse the media as a culture industry in their book "Dialectic of Enlightenment" (1944). They argued that the media industry operates like a factory, mass-producing standardized cultural products that serve to reinforce dominant societal values and maintain the status quo.

Which Sociologists Were the First to Analyse the Media as a Culture