Monroe's Motivated Sequence is useful for audience members who are uniformed, unconcerned, and unmotivated to listen.

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Monroe's Motivated Sequence is a persuasive speech structure that is designed to move an audience from being uninformed or unconcerned about a particular topic to being motivated to take action. It is best used when audience members are not already engaged or motivated to listen to the speaker's message.

Monroe's Motivated Sequence Is Useful for Audience Members Who Are