According to research published in The Chronicle of Higher Education, most college students tune out of a 50-minute lecture about 40 percent of the time. Also, if a professor speaks 150 words per minute, students only hear about 50 of them. Wilbert Keachie, the author of Teaching Tips, notes that the typical attention span of college students peaks within the first ten minutes of a class session, but then decreases after that point. Respond to these statistics by answering two questions: (1) What factors account for this lack of attention and comprehension by college students? and (2) What strategies should professors use to improve student attention and comprehension?
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