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The Deodorant & Antiperspirant Company's Advertising Executives Know That They

Question 16

Multiple Choice

The Deodorant & Antiperspirant Company's advertising executives know that they need to create a need that people will use their product to meet. They devise an advertising campaign in which extremely attractive athletic men and women are rejected because their deodorants and antiperspirants aren't strong enough. The company is relying on


A) the method they use to convey the message.
B) the attractiveness of the actors.
C) persuasion based upon the audience.
D) deindividuation.

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