JCPenny was one of Google's largest advertisers, spending millions a month in ads, yet Google punished the firm in search rankings when it detected that Penny violated Google's policies on gaming search results.

Question

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Google penalized JCPenney in its search rankings after discovering that the company was involved in practices that violated Google's guidelines, specifically by using black-hat SEO techniques to artificially boost its search rankings.

JCPenny Was One of Google's Largest Advertisers, Spending Millions a Month