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In Online Advertising, the Term "Impression" Refers To

Question 33

Multiple Choice

In online advertising, the term "impression" refers to:


A) the Web site displayed when a user clicks on an advertisement.
B) the measure of a user's perception of ad effectiveness.
C) ads that run before a user arrives at a Web site's main content.
D) each time an ad is shown.
E) the design and content of an advertisement.

Correct Answer:

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