Law firms are consistently the lowest cost-per-click rate bidders for keyword ads, but they run the most ads, making them significant contributors by volume.

Question

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Law firms often bid on highly competitive keywords, which can lead to higher cost-per-click rates compared to many other industries. They may run many ads, but they are not the lowest cost-per-click rate bidders.

Law Firms Are Consistently the Lowest Cost-Per-Click Rate Bidders for Keyword