The _____ measures the percentage of people who clicked on an ad to arrive at a destination-site.
A) click churn rate
B) link
C) click-through rate
D) click landing-page rate
E) impression score

Question

Quizplus · Accepted Answer

The click-through rate (CTR) measures the percentage of people who clicked on an ad to arrive at a destination site, indicating the effectiveness of the advertisement in encouraging people to take the next step.

The _____ Measures the Percentage of People Who Clicked on an Ad