Advertisers pay ad partners for _______________ whenever a user responds to an ad by performing a specified activity such as signing up for a service, requesting material, or making a purchase.
A) Interstitials
B) Cost-per-action ads
C) Engagement ads
D) Pay-per-click ads
E) Paid inclusion ads

Question

Quizplus · Accepted Answer

Cost-per-action (CPA) ads are a type of advertising where advertisers pay for a specific action taken by a user in response to an ad, such as signing up for a service, requesting material, or making a purchase. This contrasts with other models like pay-per-click, where payment is based on clicks regardless of further action.

Advertisers Pay Ad Partners for _______________ Whenever a User Responds