A full-page, fully paid spread in the New York Times publicizing a major oil company is best described as ________.
A) going public
B) lobbying
C) institutional advertising
D) an iron triangle
E) an issue network

Question

Quizplus · Accepted Answer

Institutional advertising is a type of advertising that focuses on creating a positive image of a particular company or industry, rather than directly promoting a specific product or service. This type of advertising is often used by large corporations and industry groups to build goodwill, generate positive publicity, and enhance their reputation. A full-page, fully paid spread in the New York Times promoting a major oil company would be an example of institutional advertising.

A Full-Page, Fully Paid Spread in the New York Times