A Major Factor in John Kennedy's 1960 Presidential Victory Over

A major factor in John Kennedy's 1960 presidential victory over Richard Nixon was

A) the fact that, unlike Nixon, Kennedy had hired a professional political consultant.
B) that Kennedy had a much stronger performance than Nixon during televised debates.
C) Nixon's failure to develop infomercials.
D) Kennedy's aggressive use of push polls, especially in the Northeast.
E) Kennedy's strategic use of "soft money" and 527 committees.