A company regularly launches products with features that are different from what are offered in the market. It has now launched a new electronic device which can be fitted to vehicles. It can be programmed to automatically dial the police emergency number, provide them with the required location details, and guide them to the location in the case of an emergency. This is an example of a(n) _____ strategy.
A) focused cost leadership
B) cost leadership
C) pull
D) adaptive
E) differentiation

Question

Quizplus · Accepted Answer

The company is using a differentiation strategy by offering a unique product feature that sets it apart from competitors in the market.

A Company Regularly Launches Products with Features That Are Different