A sneaker manufacturing company targets teenagers.It sells the sneakers to these teenagers at a price which is lower than what is offered in the market.The fact that it offers low sneakers to teenagers is an example of a(n):

Question

Quizplus · Accepted Answer

The company is following a focused cost leadership strategy as it is targeting a specific segment (teenagers) and offering a lower price than what is already available in the market. This strategy involves offering a lower cost product or service to a narrow and specific target market.

A Sneaker Manufacturing Company Targets Teenagers