A clothing line company has a number of outlets which are owned and managed by private individuals.These outlets are allowed to use the brand name and products of the clothing line after paying a fee to the clothing line company.They also pay a part of their revenue to the clothing line.This is an example of:
A)franchising.
B)comparative scaling.
C)differentiation.
D)positioning.
E)brand essence.

Question

Quizplus · Accepted Answer

This scenario is an example of franchising, where private individuals operate under the brand name and products of the clothing line company for a fee and a share of revenue.

A Clothing Line Company Has a Number of Outlets Which