Many firms have shifted to balanced strategic planning because traditional planning and measurement approaches are not able to capture:

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Traditional planning and measurement approaches often struggle to capture the value created by an organization's intangible assets, such as brand reputation, intellectual property, and customer relationships, which is why many firms have shifted to balanced strategic planning. This approach aims to provide a more comprehensive view of an organization's performance, including both tangible and intangible assets.

Many Firms Have Shifted to Balanced Strategic Planning Because Traditional