Issues such as marketing's position and authority in a firm's hierarchy. the overall market orientation of the firm. and the emphasis on short- or long-term planning are examples of which component of the internal environment?
A) resource availability
B) organizational structure
C) marketing objectives
D) marketing infrastructure
E) marketing strategy

Question

Quizplus · Accepted Answer

Organizational structure deals with issues such as marketing's position and authority in a firm's hierarchy.

Answer: C
 Marketing objectives relate to the overall market orientation of the firm.

Answer: E
 Marketing strategy relates to the emphasis on short- or long-term planning.

Resource availability (A) and marketing infrastructure (D) are not directly related to the issues mentioned in the question.

Issues Such as Marketing's Position and Authority in a Firm's