Which of the following statements does not describe a reason why noncustomers do not purchase a firm's products?
A) Noncustomers have low switching costs.
B) Noncustomers perceive that they have lower-priced alternatives.
C) Poor distribution makes the firm's product difficult to find.
D) Noncustomers do not know that the firm's product exists.
E) Noncustomers have a basic need that the firm's product does not fulfill.

Question

Quizplus · Accepted Answer

Noncustomers having low switching costs is not a reason for not purchasing a firm's products; it actually makes it easier for them to switch to the firm's products if they choose to.

Which of the Following Statements Does Not Describe a Reason