The collection of strategic activities aimed at marketing an organization, its issues, and its ideals to potential stakeholders is referred to as __________. It typically involves marketing activities that are not directed to the end users of a firm's products.
A) external affairs
B) corporate affairs
C) public relations
D) stakeholder management
E) societal relations

Question

Quizplus · Accepted Answer

Corporate affairs involve strategic activities aimed at marketing an organization, its issues, and its ideals to potential stakeholders, rather than directly to end users.

The Collection of Strategic Activities Aimed at Marketing an Organization