Although internal data sources have a number of advantages, one of their biggest problems is:
A) there are rarely enough internal data.
B) internal data are often not relevant to the marketing issue at hand.
C) internal data are expensive to collect.
D) internal data are often in a form that is not readily accessible.
E) internal data are typically biased.

Question

Quizplus · Accepted Answer

Internal data are often collected for purposes other than marketing analysis, which means they may not be organized or formatted in a way that is immediately useful for marketing decision-making. This can make accessing and using the data more challenging.

Although Internal Data Sources Have a Number of Advantages, One