Microsoft's Windows platform dominates the market for personal computer operating systems. By continuously upgrading and stretching the technology underlying its Windows system, Microsoft is pursuing a strategy of:
A) customer intimacy.
B) product leadership.
C) operational excellence.
D) total quality management.
E) technological leadership.

Question

Quizplus · Accepted Answer

Microsoft's strategy of continuously upgrading and enhancing its Windows system aligns with product leadership, which focuses on offering superior products and staying ahead in technology and innovation.

Microsoft's Windows Platform Dominates the Market for Personal Computer Operating