As a tool of Blue Ocean Strategy, the strategy canvas provides a way to visualize the firm's strategy relative to other firms in the industry. The central portion of the strategy canvas is the __________, or the graphic representation of the firm's relative performance across its industry's factors.
A) value curve
B) strategy line
C) strategic focus
D) divergence curve
E) action diagram

Question

Quizplus · Accepted Answer

The central portion of the strategy canvas in Blue Ocean Strategy is known as the "value curve." It serves as a graphical depiction of a company's relative performance across the key success factors in its industry.

As a Tool of Blue Ocean Strategy, the Strategy Canvas