Marketing goals can be defined as:
A) quantitative guidelines that help firms achieve desired results.
B) broad, qualitative statements of desired accomplishments.
C) performance process controls.
D) specifications by which performance will be assessed.
E) precise statements of desired accomplishments.

Question

Quizplus · Accepted Answer

Marketing goals are broad, qualitative statements of desired accomplishments, providing a general direction for a firm's marketing efforts.

Marketing Goals Can Be Defined As