The consumer buying process begins when:
A) marketing research discovers a new, untapped market segment.
B) consumers recognize that they have unsatisfied needs.
C) merchants offer goods and services for sale.
D) a manufacturer develops a new product.
E) consumers begin to seek information about an upcoming purchase.

Question

Quizplus · Accepted Answer

The consumer buying process starts with the recognition of a need or problem by the consumer. This is when they realize they have an unsatisfied need that prompts them to look for a solution, leading to the subsequent steps in the buying process.

The Consumer Buying Process Begins When