What is the overall goal of effective corporate branding?
A) To clearly tie the brand name and brand mark with the organization.
B) To associate the organization with one or more philanthropic causes.
C) To sell more product to members of the supply chain.
D) To position the product relative to competing products.
E) To build and enhance the organization's reputation.

Question

Quizplus · Accepted Answer

The overall goal of effective corporate branding is to build and enhance the organization's reputation, which helps in creating a strong identity and trust with consumers and stakeholders.

What Is the Overall Goal of Effective Corporate Branding