When Meghan went to buy groceries, she found everything on her list except Pampers diapers. While the store had other competing brands in stock, Meghan left and drove five miles to the next store where she found the Pampers. It appears that Meghan exhibits a high degree of __________ for Pampers diapers.
A) brand recognition
B) brand preference
C) brand insanity
D) brand equity
E) brand insistence

Question

Quizplus · Accepted Answer

Meghan's willingness to go out of her way to find Pampers diapers, despite other brands being available, demonstrates brand insistence. This means she insists on buying Pampers and is not willing to substitute them with another brand.

When Meghan Went to Buy Groceries, She Found Everything on Her