One of the most common marketing goals during the introduction stage of the product life cycle is to:
A) conduct test marketing studies.
B) maintain market share.
C) find new uses for the product.
D) engage in customer education activities.
E) spread misleading information about competing products.

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle, engaging in customer education activities is crucial to inform potential customers about the new product, its benefits, and how to use it. This helps in building awareness and stimulating demand.

One of the Most Common Marketing Goals During the Introduction