During the maturity stage of the product life cycle, a firm has four general goals that can be pursued. Which of the following IS NOT one of these options?
A) divest the product
B) generate cash flow
C) steal market share
D) hold market share
E) increase share of customer

Question

Quizplus · Accepted Answer

During the maturity stage of the product life cycle, firms typically aim to generate cash flow, steal market share, hold market share, and increase share of customer. Divesting the product is not a common goal during this stage; it is more associated with the decline stage when a product's sales and profitability diminish significantly.

During the Maturity Stage of the Product Life Cycle, a Firm