The link between marketing ethics/social responsibility and firm performance has been documented repeatedly over time. This link is most evident in firms that have a strong __________.

Question

Quizplus · Accepted Answer

The question is asking for the factor that is most strongly linked to the relationship between marketing ethics/social responsibility and firm performance. Research suggests that firms with a strong ethical climate - defined as the shared values, beliefs, and norms that shape employee behavior and decisions - are more likely to engage in socially responsible behaviors and achieve better financial performance. Therefore, choice D - ethical climate - is the best answer.

The Link Between Marketing Ethics/social Responsibility and Firm Performance Has