__________ refers to the degree of superiority of a firm's goods or services. It is a relative term because it can only be judged in comparison to competing products or when compared to an internal standard of excellence.
A) Value
B) Durability
C) Quality
D) Satisfaction
E) Sustainability

Question

Quizplus · Accepted Answer

Quality refers to the degree of superiority of a firm's goods or services, and it is indeed a relative term that requires comparison to competing products or an internal standard to be judged.

__________ Refers to the Degree of Superiority of a Firm's