According to research by Twenge and her colleagues, members of Generation Me are more concerned than members of other generational cohorts about:

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Twenge and her colleagues have found that members of Generation Me are more focused on achieving financial success and material comfort than members of other generational cohorts. This is likely due to the economic and cultural circumstances in which they have grown up, including the rise of neoliberalism and the increasing importance of individualism in society. While members of Generation Me may also care about issues such as the environment and community engagement, these concerns are not typically as high on their priority list as achieving financial stability and success.

According to Research by Twenge and Her Colleagues, Members of Generation