Which mode of entry carries the lowest risk and has the lowest potential return?
A) Exporting
B) Licensing
C) Franchising
D) Foreign direct investment

Question

Quizplus · Accepted Answer

Exporting requires a lower investment and therefore carries lower risk. However, it also has lower potential return compared to other modes of entry such as licensing, franchising or foreign direct investment.

Which Mode of Entry Carries the Lowest Risk and Has