It may be appropriate to combine country-level screening with screening at the consumer level because consumers who, because of their similarities, comprise a single segment may reside in different countries.

Question

Quizplus · Accepted Answer

Country-level screening may not capture all individuals who share similar characteristics, as they may reside in different countries. Therefore, combining country-level screening with consumer-level screening can lead to more targeted marketing efforts.

It May Be Appropriate to Combine Country-Level Screening with Screening