Jane had finally convinced the Board of Directors to pursue international marketing activities in the developing world. While the Board agreed Jane was told that in order to limit the risk of failure she had to focus on those countries with higher levels of social and economic development. In order to identify such countries Jane should use:

Question

Quizplus · Accepted Answer

The Physical Quality of Life Index (PQLI) is a measure that evaluates the level of social and economic development in a country. It includes indicators such as literacy rates, infant mortality rates, and life expectancy, which are relevant for assessing a country's development status in terms of social and economic conditions.

Jane Had Finally Convinced the Board of Directors to Pursue