It is important for international marketers to understand the religious context in which they do business because:
A) Religion affects attitudes towards money
B) Religion affects business practices such as gift giving and the scheduling of meetings
C) Religion is correlated with corruption in many societies
D) (a) and (b)
E) (b) and (c)

Question

Quizplus · Accepted Answer

Understanding the religious context is important because religion affects attitudes towards money as well as business practices such as gift giving and the scheduling of meetings. However, there is no direct correlation between religion and corruption in societies.

It Is Important for International Marketers to Understand the Religious