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________________ Is a Desirable Soft Skill If the Global Marketing

Question 1

Multiple Choice

________________ is a desirable soft skill if the global marketing manager is not to be fazed by the myriad obstacles she will face in the firm's internationalization efforts such as government hostility to foreign firms or disputes with joint venture partners.


A) Ethical reasoning
B) Language proficiency
C) Self-efficacy
D) Social consciousness

Correct Answer:

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