Anthropologists help firms make better products, improve their brands, and reduce the likelihood of product failure through their __________ approach.

Question

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Ethnographic approach involves studying people in their natural environments and contexts, which can help firms understand the cultural values, beliefs, and practices that shape consumer behavior. By conducting ethnographic research, anthropologists can provide insights into the needs, wants, and preferences of target audiences, which can inform product design, marketing strategies, and business decisions. Geographic, sociological, and statistical approaches may also be useful in some cases, but they are not as central to anthropological research as ethnography.

Anthropologists Help Firms Make Better Products, Improve Their Brands, and Reduce