Market research provides information on __________, which is often lacking when American companies move abroad.

Question

Quizplus · Accepted Answer

Market research provides information on values, attitudes, and buying practices, which are often specific to different cultures and can be lacking when American companies move abroad. Information on income, savings, employment, education, kinship, and marital status may also be important in certain contexts, but these factors do not necessarily give insight into consumer behavior and preferences in the same way that values, attitudes, and buying practices do.

Market Research Provides Information on __________, Which Is Often Lacking