Rhonda is arguing in favor of a national flat tax policy to Bernard. Because they are in a noisy, crowded nightclub ,it is difficult for Bernard to focus on what Rhonda is saying or to process the information, but he is having fun and feeling more positively about the flat tax. Rhonda has used the peripheral route to persuasion, which __________.

Question

Quizplus · Accepted Answer

The peripheral route to persuasion is a method of persuasion that does not rely on the actual message but rather on peripheral cues such as the attractiveness or credibility of the speaker or the emotional impact of the message. This route is more effective when people are distracted or unable to carefully process the message, as in the case of Bernard in the noisy, crowded nightclub. Option A is incorrect as the peripheral route to persuasion is not meant to deceive people. Option C is incorrect as the accuracy of assumptions is not the primary focus in the peripheral route to persuasion. Option D is incorrect as options A and C are not correct.

Rhonda Is Arguing in Favor of a National Flat Tax