Zeke is the public-relations director for Mr. Black, a gubernatorial candidate. In preparing Mr. Black for a debate, Zeke realizes that the arguments on Mr. Black's side are very weak. Instead of giving Mr. Black stronger arguments, Zeke loads Mr. Black with a bunch of tangentially relevant statistics. With this strategy, Mr. Black is most likely to persuade someone __________.

Question

Quizplus · Accepted Answer

Loading Mr. Black with tangentially relevant statistics is an attempt to persuade through the peripheral route to persuasion, which appeals to emotions, habits, and shortcuts rather than logical arguments. This is most likely to be effective with individuals who are accessible through the peripheral route, meaning those who are not deeply invested in the topic and are more easily influenced by tangential cues.

Zeke Is the Public-Relations Director for Mr