People are most likely to seek social comparison when __________.

Question

Quizplus · Accepted Answer

Social comparison is most likely to occur when a situation is ambiguous or uncertain, and decisions are difficult to make. People seek social comparison to reduce uncertainty and make sense of their situation by looking to others for guidance or validation. In contrast, when decisions are easy and obvious or when a situation is well understood, social comparison may not be necessary. Having sufficient time to gather information may influence the extent to which people engage in social comparison, but it is not as directly related as the level of difficulty in making a decision or understanding a situation.

People Are Most Likely to Seek Social Comparison When __________