Some charities enclose small gifts for the recipient, such as return address labels, in their fundraising letters. This strategy seems to rely on the __________.

Question

Quizplus · Accepted Answer

The strategy of enclosing small gifts relies on the reciprocity principle, which suggests that we feel obliged to repay others the favors, gifts, or concessions they offer us. By providing a small gift, charities are hoping to trigger this sense of obligation and increase the likelihood of a donation.

Some Charities Enclose Small Gifts for the Recipient, Such as Return