While driving down the highway, Jane sees a roadside sign advertising cheeseburgers. Jane begins to salivate. In terms of classical conditioning, the sign displaying the cheeseburgers would be the __________.
A) CS
B) US
C) reward
D) primary reinforcer

Question

Quizplus · Accepted Answer

The sign displaying the cheeseburgers is a conditioned stimulus (CS) in classical conditioning, as it has been associated with the unconditioned stimulus of actually eating a cheeseburger, which elicits the unconditioned response of salivation.

While Driving Down the Highway, Jane Sees a Roadside Sign