The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as
A) economic responsibility.
B) social responsibility.
C) ethical marketing.
D) cause-related marketing.
E) corporate benevolence.

Question

Quizplus · Accepted Answer

Cause-related marketing involves linking a firm's product marketing to a particular social cause on an ongoing or short-term basis. This can create a positive association in consumers' minds and lead to increased sales.

The Practice of Linking a Firm's Product Marketing to a Particular