Which of the following is the best definition of cause-related marketing?
A) Linking a firm's products to a particular social cause-either short term or long term
B) Using organizational core competencies and resources to address stakeholders' interests and achieve organizational and social benefits
C) Donating money to a social cause based on sales of a particular product over a defined period of time
D) Developing,promoting,and distributing products that are environmentally safe
E) Contributing resources to the community in order to improve the overall quality of life

Question

Quizplus · Accepted Answer

Cause-related marketing involves linking a firm's products to a particular social cause in order to achieve both business and social benefits. This can be done either in the short term or long term. Option B refers to corporate social responsibility, while option C refers to cause-related donation programs. Options D and E refer to environmental sustainability and community involvement, respectively, but do not fully encompass the concept of cause-related marketing.

Which of the Following Is the Best Definition of Cause-Related