The close relationship of Home Depot's philanthropic initiatives and its business goals is an example of
A)strategic philanthropy.
B)strategic ethics.
C)cause-related marketing.
D)strategic marketing.
E)environmental philanthropy.

Question

Quizplus · Accepted Answer

Home Depot's philanthropic initiatives are strategic in nature, as they are aligned with the company's business goals. This approach is known as strategic philanthropy, which involves investing in charitable causes that also benefit the company's bottom line. In Home Depot's case, its philanthropic efforts focus on home improvement, disaster relief, and job training, which are all areas that align with its business operations and customer base. This approach not only benefits the communities in which Home Depot operates but also helps the company to build a stronger brand reputation and customer loyalty.

The Close Relationship of Home Depot's Philanthropic Initiatives and Its