In a classroom discussion, Jacob agrees with Marcie that consumers generally want biodegradable beverage cups. However, he says that businesses in that industry must evaluate whether

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Jacob acknowledges that consumer demand for biodegradable beverage cups exists, but notes that businesses must also consider whether consumers are willing to pay higher prices for them. This is a key factor as businesses must weigh the potential benefits of producing an environmentally-friendly product against the costs of doing so, including potentially losing customers who are not willing to pay higher prices.

In a Classroom Discussion, Jacob Agrees with Marcie That Consumers