The pricing of Clinique makeup considerably higher than brands such as Cover Girl, Revlon, and Maybelline is used to communicate ____, which is the company's primary pricing objective.
A)market share
B)product quality
C)status quo
D)profitability
E)cash flow

Question

Quizplus · Accepted Answer

Clinique's higher pricing compared to other brands is intended to signal superior product quality, which is a common strategy for premium brands to differentiate themselves in the market.

The Pricing of Clinique Makeup Considerably Higher Than Brands Such