If General Mills looks at Kellogg's cereal prices as the primary method of determining its own prices,General Mills is using
A) price fixing.
B) price discrimination.
C) demand-based pricing.
D) market share pricing.
E) competition-based pricing.

Question

Quizplus · Accepted Answer

General Mills is using competition-based pricing by looking at Kellogg's cereal prices as a reference point for setting their own prices. This approach considers the prices of competitors as a key factor in determining pricing strategy.

If General Mills Looks at Kellogg's Cereal Prices as the Primary