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The State Farm Group includes several companies.Probably the most well-known company in the group is the State Farm Insurance company,the largest auto and home insurer in the United States.State Farm Insurance provides protection for approximately 78 million policies on auto,fire,life,and health services.It is also a leading insurer of homes and autos in Canada.Another company in the State Farm group is the State Farm Bank,which was opened in 2000,beginning State Farm's entry into the financial services field.However,the State Farm Bank is not a traditional bank,in that it has no branch offices and its services are provided through State Farm agents,a call center,the mail,and on the internet.It currently serves over 1.9 million bank accounts.
-Refer to Scenario 17.2.When deciding on its advertising allocation for the coming year,State Farm Insurance could choose to spend the same amount as Safe Auto,another auto insurance company.This method of advertising appropriation is known as the ____ approach.

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The scenario suggests that State Farm Insurance could choose to spend the same amount as Safe Auto, which is an example of the competition-matching approach to advertising allocation. This approach involves matching the advertising budget of competitors, and it is often used when companies are unsure about how much they need to spend to effectively compete in the market.

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